1964 Buick Riviera
The Buick Riviera is a personal luxury car that was marketed by Buick from 1963 to 1999, with the exception of the 1994 model year.
As General Motors’ first entry into the personal luxury car market segment, the Riviera was highly praised by automotive journalists upon its high-profile debut. It was a ground-up design on a new GM E platform debuting for the 1963 model year and was also Buick’s first unique Riviera model.
The standard Riviera engine for 1964 was the 425 cubic inch V-8, which produced 340 horsepower 4400 rpm and 465 lb. ft. torque 2800 rpm. Optionally, a more powerful “Super Wildcat” engine was available, producing 360 horsepower 4400 rpm. Just 2,122 Rivieras left the factory with the more potent power plant, which included dual carburetors, chrome air cleaner, and finned aluminum valve covers.
Inside, the Riviera featured a luxurious four-place cabin with front bucket seats and bucket-style seats in the rear. A center console with floor shifter and storage compartment built into the instrument panel divided the front. Upholstery choices included all-vinyl, cloth and vinyl, or optional leather. A deluxe interior option included real walnut inserts on the doors and below the rear side windows. Extra-cost options included a tilt steering wheel, power windows, power driver’s seat, air conditioning, a remote-controlled side-view mirror, and white sidewall tires.
Riviera by Buick…A great and rare machine that a woman can admire and enjoy to the fullest, but only a man can really understand. Find a road yourself, and discover adventure is a car called Riviera.
