Vintage Trucks

1969 Ford Good Humor Ice Cream Truck

A hot summer’s day only gets better after the distant tunes of an ice cream truck become apparent. We scrambled for money and rode on our bikes to catch and purchase a cool delightful treat. Well with this 1969 Ford, you can be the ice cream man that brings that happiness to the masses. With a clean and crisp appearance, this Good Humor truck is ready to roll and dispense tasty treats.

Basic and to the point, the diamond plate interior is clean. The seat looks to be in fair shape, as does the gauge cluster.

This 1969 Ford Good Humor Ice Cream Truck chassis is powered by a six-cylinder engine coupled to a three-speed transmission. In 1969, Good Humor commissioned Hackney Brothers of North Carolina to build 80 ice cream trucks to similar specifications. This Good Humor ice cream truck, with porcelain side panels, is representative of the last year for this type of unit as in 1970 the company initiated use of step vans.

The name Good Humor came from the belief that a person’s “humor” or temperament was related to the humor of the palate (one’s sense of taste).

To market his Good Humor Bars, Burt sent out a fleet of 12 chauffeur-driven trucks with bells to make door-to-door deliveries. The Good Humor Man was born.

Today, vintage Good Humor trucks can be found across the country, in operation by other nostalgia peddlers or waiting in dealers’ barns. They are regularly contacted by hobbyists and would-be entrepreneurs seeking advice. The vehicles are too fragile and most communities have banned the practice or burdened it with so much licensing and regulation that it couldn’t turn a profit.